PRODUCT ADVERTISING RATE CARD
Effective January 2010
PUBLISHER
Jo-Ann E. West, MScElsevier Rapid Publications
685 Route 202/206
Bridgewater, NJ 08807
Tel: 908-547-2082 | Fax: 908-547-2204
E-mail: j.e.west@elsevier.com
Editorial
The American Journal of Geriatric Pharmacotherapy provides rapid publication of
original reports on recent developments in drug therapy, pharmacoepidemiology,
clinical pharmacology, health services research related to drug therapy, and
pharmaceutical outcomes research in older patients, as well as in-depth review
articles on special topics related to drugs and the elderly. The journal features articles on adverse drug events/reactions, prescribing appropriateness, under-medication, adverse drug withdrawal events, and relevant time-sensitive topics.
The journal offers:
- In-depth peer review in 3–4 weeks
- Online publication in 3–4 weeks of acceptance
- Bimonthly print production
- Indexed in MEDLINE, EMBASE, CINAHL, Science Citation Index Expanded, Current Contents Clinical Medicine, and others
- Circulation to 7500 geriatric specialists
- Available to ~11 million ScienceDirect subscribers
- Preprints and reprints available
Established
2003
Organizational Affiliation
American Geriatrics Society
Publishing Staff
Co–Editors-in-Chief: Kenneth E. Schmader, MD, and Joseph T. Hanlon, PharmD, MS
Publisher: Jo-Ann E. West, MSc
Circulation
7500
Publisher’s statement available on request.
Audience
Geriatricians, gerontologists, internists and family practitioners with subspecialties in geriatrics, consultant pharmacists, long-term care and HMO medical directors, and other health professionals specializing in the drug-related needs of the senior population.
Bonus Distribution
- American Association of Geriatric Psychiatry: March 5–8, 2010 - Savannah, GA
- American Medical Directors Association: March 11–14, 2010 - Long Beach, CA
- American Society of Clinical Pharmacology and Therapeutics: March 17–20, 2010 - Atlanta, GA
- American Geriatric Society: May 12–15, 2010 - Orlando, FL
- American Society of Consultant Pharmacists: November 10–13, 2010 - Orlando, FL
Special Issues
Supplements, Journal Clubs, Theme Issues
Issuance
Frequency: Bimonthly
Issue Months: February, April, June, August, October, December
Closings
- Cancellations: No cancellations will be accepted after closing date. Covers and preferred positions are non-cancellable.
- Digital ad materials due same day as space closing.
- Dates subject to change.
| Volume/Issue | Publication Month | Ad Space Closing | Ad Materials Deadline |
| 8 (1) | February | 01/25/10 | 02/01/10 |
| 8 (2) | April | 03/25/10 | 04/01/10 |
| 8 (3) | June | 05/25/10 | 06/01/10 |
| 8 (4) | August | 07/26/10 | 08/02/10 |
| 8 (5) | October | 09/24/10 | 10/01/10 |
| 8 (6) | December | 11/24/10 | 12/01/10 |
Other Services To Advertisers
Editorial Reprints, contact:
Anne Rosenthal
Tel: 212-633-3812 | Fax: 212-633-3820
E-mail: reprints@elsevier.com
Sponsored Supplements, contact:
Jo-Ann E. West, MSc
Tel: 908-547-2082 | Fax: 908-547-2204
E-mail: j.e.west@elsevier.com
Policy on Placement of Advertising
Advertising precedes and follows editoral section. Covers 2, 3, and 4 also available.
Acceptance of Advertising
The Publisher and Editors reserve the right to reject any advertising for any reason. Advertiser shall indemnify and hold harmless the Publisher, Editors, and the owner of the journal from and against any loss, expense, claim, or liability resulting from their advertisement. Advertiser warrants that its advertisements comply with all applicable laws, rules, and regulations. New copy should be submitted by ad space closing date.
Earned Rates
Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.
Agency Discount
15% All rates are GROSS.
Inserts
Furnished inserts are billed at the black and white rate times the number of insert pages.
- Two-page insert (one leaf): Two-times earned frequency rate
- Four-page or larger insert is black and white earned frequency rate per page.
Insert Requirements
- Size 2 page: 8 1/4” x 11”
- Size 4 page: 16 1/2” x 11 1/4” furnish folded to 8” x 11”
Contact Ad Sales Services for additional high folio/low folio binding instructions. - Trimming: 1/8” trimmed off top, bottom, gutter and face. Keep all live matter 1/4” from trim edges. Note that a 1/2” safety must also be applied to both sides of the gutter.
- Insert Stock Weight: For 2 page 80# preferred; 4 to 8 pages—60# minimum. Inserts that do not meet these minimum weights must be sent to the printer for evaluation.
- Quantity: Contact Ad Sales Services.
- Closing Date for Booking Inserts: Same as ad space closing.
- Insert Delivery Date: Same as ad material deadline.
- Packaging and labeling of inserts for shipping: Packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with Journal title, quantity, product, issue and month/year clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating Journal title, issue date and quantity.
- All inserts must be submitted to Publisher for approval of stock, design, and other mechanical specifications.
- Copy of insert must accompany insertion order. Failure to meet insert specifications and packaging guidelines may result in additional charges.
Ship Inserts (Mark month, vol/issue and quantity on the box)
The American Journal of Geriatric Pharmacotherapy
The Sheridan Press
450 Fame Avenue
Hanover, PA 17331
Composition (Black & White only)
- Full page: $150
- Half page: $125
- Quarter page: $95
- All production charges are net and non-commissionable.
Mechanical Specifications
| Page Sizes | Type Area | Bleed |
| Trim | 8” x 10 3/4” | — |
| Spread | 15” x 10” | 16 1/4” x 11” |
| Full Page | 7” x 10” | 8 1/4” x 11” |
| 1/2 Page Horizontal | 7” x 5” | 8 1/4” x 5 1/2” |
| 1/2 Page Vertical | 3 1/2” x 10” | — |
| Keep live matter 1/4” from trim edges. | ||
Binding
Perfect.
Printing Process
Sheet Fed.
Halftone Screen
150 line screen.
For Contracts & Insertion Orders
Contact your advertising sales representative.
For Recruitment and Classifieds
Contact your advertising sales representative.
Color
- Standard color (2C or 3C. Colors available are Black, Cyan, Magenta or Yellow): $440 per page or fraction.
- Matched color (PMS specific number): $610 per page or fraction.
- 4-color: $1,515 per page or fraction.
- Metallic and Matched (PMS) colors can be combined with the Black and White rate or they can be added to the Standard or 4 Color charge.
- Color charges are in addition to earned black-and-white rates.
- Bleed: No charge.
Premium Positions*
Premium positioning not guaranteed with inserts. Contract Needed. Non-Cancellable.
- Covers 2 and 3: 25% B/W page rate.
- Cover 4: 50% B/W page rate
*All ads must be approved by the publisher.
Journal Web Site Advertising
Banners are available on the journal’s Web site. Banners are sold by impressions on a cost per thousand basis. Contact your sales representative for rates, possible sponsorships and estimated monthly visitor traffic.
Digital Data
File Formats: Preferred format is PDF/Acrobat 4.05 or later set for compatibility with PDF ver sion 1.3 (Acrobat4); PDF/X-1a; EPS; TIFF. All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications: Grayscale and color images: 300 dpi; Combination Grayscale and Color images: 500–900 dpi; Line art (Bitmap) images: 900–1200 dpi.
Page Layout: Supply as single page files only, Right Reading, Portrait Mode, 100% Size, No Rotation. Created to the trim of the journal plus a minimum 1/8" bleed on all sides. Keep live matter 1/2" from trim edges. Crop marks and SWOP color bars must be included, position 1/2" outside trim. Reverse type should be no less than 6 pt. Fine lettering (thin lines, serifs) should be restricted to one color. All Fonts and graphics must be embedded or included with the files and conform to the file formats listed above.
Color Space: All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK. Spot Colors are to be identified using the standard Pantone naming convention and not a custom color such as “Dark Blue.” PMS colors will be converted to process unless otherwise specified. When using both art and layout programs make sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).
Media/Delivery: CD-ROM/ISO-9660 Format or DVD. All media must be labeled with the following: Journal Title, Volume # & Issue Date, Advertiser, Agency Name, Agency Contact & Phone Number. Attach printout of CD contents.
Proofs: All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gain. Revised proofs must be supplied whenever a text or design change is made. ANY alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad con tent.
Note: Corrections to digital ads previously submitted are limited to minor text changes, provided certain conditions are met. Revised files must be supplied in the case of major text or design changes. For more information regarding digital ad submission, see the full Elsevier Digital Ad Specifications or contact Ad Sales Services.
Digital Ad Closing Date: Digital ad material is due same day as space closing.
Disposition Of Reproduction Material
All digital ad files will be held for twelve months only unless otherwise notified, furnished files will be destroyed. Insert overs will be held until the issue mails. After mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date may be subject to storage charges.
Contracts, Insertion Orders, and Production Materials
Theresa Salerno
Elsevier Rapid Publications
685 Route 202/206
Bridgewater, NJ 08807
Tel: 908-547-2076 | Fax: 908-547-2204
E-mail: t.salerno@elsevier.com
